As digital media technology brings new platforms, formats and delivery methods, the film industry is changing. Increasingly, traditional film, video game and mobile applications are being deployed to tell a story and promote a franchise beyond the film itself. This electronic version of cross-pollination is called transmedia.

The Governor’s Office of Economic Development, USTAR, the Leonardo and the Canadian Consulate in Denver are co-hosting an event aimed to spur discussion in the digital media community. Two Utah-based and two Canadian companies will participate in a panel discussion of transmedia to be held at the Leonardo on Friday, January 18th.

Called “The Business of Convergence: Transmedia in the Changing World of Film, Games and Apps,” the event is free to the public but requires an RSVP. The agenda is as follows:

3:00 to 3:15 p.m. – Registration and Welcoming Remarks

Marcy Grossman, Consul General of Canada, and David E. Bradford, Utah Governor’s Office of Economic Development

3:15 to 4:30 p.m. – Transmedia Panel

·       Neishaw Ali, SPINVFX

·       Lisanne Pajot and James Swirsky, Indie Game: The Movie

·       Jeff Bunker, Disney Interactive Studios

·       Clark Stacey, Smart Bomb Interactive

·       Moderator: Craig Caldwell, USTAR researcher at the University of Utah

4:30 to 6 p.m. – Reception. Networking with business, government and academic leaders from Utah, and international entertainment contacts attending the Sundance Film Festival.

This is a sanctioned 2013 Sundance Film Festival event. Space is limited. Please RSVP to by January 15, 2013 The Leonardo is located at 209 East 500 South, Salt Lake City, UT 84111