As digital media technology brings new platforms, formats and delivery methods, the film industry is changing. Increasingly, traditional film, video game and mobile applications are being deployed to tell a story and promote a franchise beyond the film itself. This electronic version of cross-pollination is called transmedia.

The Governor’s Office of Economic Development, USTAR, the Leonardo and the Canadian Consulate in Denver are co-hosting an event aimed to spur discussion in the digital media community. Two Utah-based and two Canadian companies will participate in a panel discussion of transmedia to be held at the Leonardo on Friday, January 18th.

Called “The Business of Convergence: Transmedia in the Changing World of Film, Games and Apps,” the event is free to the public but requires an RSVP. The agenda is as follows:

3:00 to 3:15 p.m. – Registration and Welcoming Remarks

Marcy Grossman, Consul General of Canada, and David E. Bradford, Utah Governor’s Office of Economic Development

3:15 to 4:30 p.m. - Transmedia Panel

·       Neishaw Ali, SPINVFX

·       Lisanne Pajot and James Swirsky, Indie Game: The Movie

·       Jeff Bunker, Disney Interactive Studios

·       Clark Stacey, Smart Bomb Interactive

·       Moderator: Craig Caldwell, USTAR researcher at the University of Utah

4:30 to 6 p.m. – Reception. Networking with business, government and academic leaders from Utah, and international entertainment contacts attending the Sundance Film Festival.

This is a sanctioned 2013 Sundance Film Festival event. Space is limited. Please RSVP to utahcanada.eventbrite.com by January 15, 2013 The Leonardo is located at 209 East 500 South, Salt Lake City, UT 84111
.